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Creative Enterprise and Cultural Leadership, MA

Creative Enterprise and Cultural Leadership, MA

Academic programs / Graduate degrees / Creative Enterprise and Cultural Leadership, MA

Art, Art Administration, Civic Engagement, Culture, Design Management, Enterprise, Entrepreneurship, Nonprofit Management, Placemaking, Public Engagement, Public Management, dance, design, leadership, music

Do you want to shape the future of art and design industries? Do you care about art and public impact? Gain leadership skills, critical perspectives in creative work, and innovation savvy through hands-on experience exploring new models and by learning from national leaders.

Program description
Degree awarded: MA  Creative Enterprise and Cultural Leadership

Creative enterprise and cultural leadership students are changemakers and innovators working toward more just and sustainable futures that connect art and design to society.

The MA program in creative enterprise and cultural leadership has a particular emphasis on impact and place, looking at how art practice intersects with the social, political, economic and other structures that shape communities. This cross-disciplinary, collaborative program merges theory and practice in arts management, civic practice, creative placemaking, leadership and the management of innovation in the expanded creative fields.

The program offers classes that mix theory and practice through applied learning in collaboration with a range of community, nonprofit, business and public sector partners. Local and national leaders engage with students in classes, site visits and collaborative projects. The program culminates with a capstone applied project that can take the form of research or the launch of a new project.

In addition to core classes, students select additional focused coursework to advance their own professional goals and interests. The program offers several areas of curricular emphasis including creative placemaking and placekeeping, civic practice, cross-sector work and new business models.

At a glance
Accelerated program options
This program allows students to obtain both a bachelor's and master's degree in as little as five years. It is offered as an accelerated bachelor's plus master's degree with:

Acceptance to the graduate program requires a separate application. Students typically receive approval to pursue the accelerated master’s during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.

Degree requirements

30 credit hours including a written comprehensive exam and the required applied project course (HDA 593)

Required Core (12 credit hours)
GRA 501 Creative Environment and Collaborative Leadership (3)
HDA 511 Purpose, Collaboration and Accountability (3)
HDA 514 Creativity and Impact, Opportunities for Change (3)
IVD 560 Innovation Studio I: Discovery and Insight (3)

Electives (3 credit hours)

Focus Area Coursework (9 credit hours)

Culminating Experience (6 credit hours)
HDA 593 Applied Project (6)

Additional Curriculum Information
For electives, students may choose from a list of approved courses or choose their own with advisor approval.

For focus area coursework, students select three classes from a curated list of options that intersect with the Master of Arts in creative enterprise and cultural leadership's core themes of entrepreneurship, social impact and urban futures and nonprofit and policy.

Admission requirements

Applicants must fulfill the requirements of both the Graduate College and the Herberger Institute for Design and the Arts.

Applicants are eligible to apply to the program if they have earned a minimum of a bachelor's degree in an arts, design, business, public policy or a related discipline from a regionally accredited institution.

Applicants must have a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in the last 60 hours of their first bachelor's degree program, or applicants must have a minimum cumulative GPA of 3.00 (scale is 4.00 = "A") in an applicable master's degree program.

All applicants must submit:

  1. graduate admission application and application fee
  2. official transcripts
  3. letters of recommendation
  4. letter of intent
  5. professional resume
  6. example of academic or professional work
  7. proof of English proficiency

Additional Application Information
An applicant whose native language is not English must provide proof of English proficiency regardless of their current residency.

The letter of intent must outline the applicant's reasons for choosing to pursue a Master of Arts in creative enterprise and cultural leadership and outline how their unique background and abilities make them a suitable candidate.

Applicants are required to submit an example of academic or professional work that demonstrates, within a maximum of 30 pages, the ability and potential to be successful in the program. Following are examples of appropriate submissions:

  • business plan for a new or existing enterprise
  • critical essay from previous academic work
  • critical essay for professional audiences
  • curatorial materials
  • marketing materials designed or written by applicant
  • material produced for professional creative practice
  • other professional or technical writing relevant to the creative industries

An online interview may be held for applicants who reach the finalist stage of consideration for admission.

Tuition information
When it comes to paying for higher education, everyone’s situation is different. Students can learn about ASU tuition and financial aid options to find out which will work best for them.
Program learning outcomes

Program learning outcomes identify what a student will learn or be able to do upon completion of their program. This program has the following program outcomes:

  • Evaluate challenges to and opportunities for success in the creative industries emphasizing impact and place, and the intersection of art practice and social, political, economic, and other structures that shape communities
  • Apply design thinking to the development of creative enterprises including arts management, civic practice, creative placemaking, leadership, and the management of innovation in the expanded creative fields.
  • Foster collaborative relationships that support dynamic co-creation in art and design learning and constructive outcomes in systems creation.
Career opportunities

Using arts and design-based methods to advance a spectrum of enterprises, graduates are equipped to pursue positions such as:

  • arts managers
  • civic leaders
  • cultural entrepreneurs and business leaders
  • cultural producers
Contact information
What are accelerated programs?
Accelerated programs allow students the opportunity to expedite the completion of their degree.

3 year programs

These programs allow students to fast-track their studies after admission and earn a bachelor's degree in three years or fewer while participating in the same high-quality educational experience of a 4-year option. Students should talk to their academic advisor to get started.

Accelerated master's

These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).

Each program has requirements students must meet to be eligible for consideration. Acceptance to the graduate program requires a separate application. Students typically receive approval to pursue the accelerated master’s during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
What are concurrent programs?
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
What are joint programs?
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.

What constitutes a new program?
ASU adds new programs to Degree Search frequently. Come back often and look for the “New Programs” option.
What are online programs?
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.
What is WRGP (Western Regional Graduate Program)?
The Western Regional Graduate Program (WRGP) provides a reduced tuition rate to non-resident graduate students who qualify. Visit the WRGP/WICHE webpage for more information: https://graduate.asu.edu/wiche.

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