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Convention Sales and Meeting Planning ,Certificate

Convention Sales and Meeting Planning, Certificate

Academic programs / Undergraduate minors and certificates / Convention Sales and Meeting Planning

Events, Hospitality, Planning, Public Relations, Tourism, marketing

Whether you dream of a career in the field of convention sales and meeting planning in the corporate world or in nonprofits, this certificate program gives you a competitive edge.

Description

The certificate program in convention sales and meeting planning provides students a solid foundation in convention sales and management by incorporating the scope of convention properties, budgeting, contracting and risk management. Students can explore this exciting growth industry, learn marketing and sales strategies to attract convention and meeting markets, and master the techniques required for accommodating the needs of meeting and convention services.

The U.S. meetings, conventions and exhibitions industry generates more than $120 billion a year, supporting nearly two million jobs.

Phoenix alone is a major convention and meeting destination. There is a need for qualified professionals to service conventions and meetings, due in large part to the $600 million investment in the Phoenix Convention Center expansion, development of new hotels and other visitor-related products, and the steady influx of corporate headquarters relocating to the greater Phoenix area.

The certificate, which has been endorsed by the Greater Phoenix Convention and Visitors Bureau and the Arizona Sunbelt Chapter of Meeting Professionals International, enhances a graduate's career opportunities as a tourism professional.

At a glance
Program requirements

The certificate requires 15 credit hours: three required core courses (nine credits) and two elective courses (six credits). Courses taken as part of a university major may count toward that degree and the certificate. Requirements can be met online. All core classes and some elective classes are taught online at least once a year. To earn the certificate, students must complete a minimum of 12 upper-division credit hours. An application to the program is required.
Required Core Courses -- 9 credit hours
Electives (choose two, one must be upper division) -- 6 credit hours
Standards
1. Fifteen credit hours of graded classroom coursework are required (no internship, no independent study).
2. A minimum "C" (2.00 on a 4.00 scale) grade is required for all classes in the certificate.
3. A minimum GPA of 2.00 is required for those pursuing the certificate.
Prerequisite courses may be needed in order to complete the requirements of this certificate.

Enrollment requirements

Other Enrollment Requirements: None

A student pursuing an undergraduate certificate must be enrolled as a degree-seeking student at ASU. Undergraduate certificates are not awarded prior to the award of an undergraduate degree. A student already holding an undergraduate degree may pursue an undergraduate certificate as a nondegree-seeking graduate student.

Program learning outcomes

Program learning outcomes identify what a student will learn or be able to do upon completion of their program. This program has the following program outcomes:

  • Apply programmatic principles relevant to the convention industry to a variety of scenarios.
  • Plan an event using current practices and concepts.
Career opportunities

The field of convention sales and meeting planning comprises a multitude of areas, including fundraising, recruitment, coordination, supervision and a variety of management responsibilities. The demand for professionals is high, and this program provides an excellent foundation for enhancing career opportunities nationally, regionally and locally.

Contact information
What are accelerated programs?
Accelerated programs allow students the opportunity to expedite the completion of their degree.

3 year programs

These programs allow students to fast-track their studies after admission and earn a bachelor's degree in three years or fewer while participating in the same high-quality educational experience of a 4-year option. Students should talk to their academic advisor to get started.

Accelerated master's

These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).

Each program has requirements students must meet to be eligible for consideration. Acceptance to the graduate program requires a separate application. Students typically receive approval to pursue the accelerated master’s during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
What are concurrent programs?
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
What are joint programs?
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.

What constitutes a new program?
ASU adds new programs to Degree Search frequently. Come back often and look for the “New Programs” option.
What are online programs?
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.
What is the Western Undergraduate Exchange (WUE)?
The Western Undergraduate Exchange (WUE) is a program in which residents of western states (other than Arizona) may be eligible for reduced nonresident tuition. See more information and eligibility requirements on the Western Undergraduate Exchange (WUE) program.

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