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Vice President, Market Growth & Planning
Banner Health     Phoenix, AZ 85067
 Posted 3 days    

**Primary City/State:**

Phoenix, Arizona

**Department Name:**

Strategy & Planning Resou-Corp

**Work Shift:**

Day

**Job Category:**

Strategy and Improvement

Banner Health believes leadership matters. We look for leaders who share our vision making health care easier, so life can be better. Our executives are at the forefront of the health care transformation, planning the future of Banner Health.

As the _Vice President, Market Growth and Planning_ you will lead development and implementation of 5-year market growth plans that align with capital and long range strategic financial plans to support access and affordability. You will represent Banner externally, meeting regularly with strategic partners, including market economic development, real estate, and business leaders to understand strategic needs and opportunities. As a Banner leader you will strive to uphold the mission, values, and purpose of the organization and serve as a role model for staff - acting in a people-centered, service excellence-focused, and results-oriented manner. You will be a seasoned leader with a proven track record in execution and influence at the highest level, as we are transforming as an organization in innovation.

Your pay and benefits are important components of your journey at Banner Health. This opportunity includes the option to participate in a variety of health, financial, and security benefits. In addition, this position may be eligible for our Management Incentive Program as part of your Total Rewards package.

Within Banner Health Corporate, you will have the opportunity to apply your unique experience and expertise in support of a nationally-recognized healthcare leader. We offer stimulating and rewarding careers in a wide array of disciplines. Whether your background is in Human Resources, Finance, Information Technology, Legal, Managed Care Programs or Public Relations, you'll find many options for contributing to our award-winning patient care.

POSITION SUMMARY

This position provides enterprise strategy, planning data and analytics, strategic initiative development and prioritization. Leads Banner’s market growth planning and prioritization in existing markets and business lines for acute, ambulatory, and medical group. Aligns Banner’s portfolio with the market care and coverage strategy. This role focuses on organic growth through four key areas:

**_System Market Planning_** – Partners with key stakeholders in developing, prioritizing, and executing Banner Health’s growth plans in all markets into actionable elements that align with Banner’s strategic, capital and budgetary planning.

**_Action Plan Development & Management_** – Models “One Team” commitment and builds strong internal and local external relationships with key stakeholders to prioritize and align growth opportunities with budgeting, capital allocation, strategy, and other key internal teams. Works with key market leaders and functional areas to translate the system-wide strategy into actionable steps.

**_Competitive Intelligence_** – Leads efforts providing comprehensive review of Banner’s assets, markets, and services and market position. Identifies and tracks traditional and non-traditional sources of competition and evaluates threat level and partnership potential.

**_Market Intelligence & Data Analytics_** **_–_** Leverages market data (both locally and nationally) to enhance strategic decisions and focus. Develops dashboards and provides planning activities for all enterprise businesses and service lines ensuring appropriate access, efficient operational utilization, and strong market position.

CORE FUNCTIONS

**_System Market Planning_**

1. Leads development and implementation of 5-year market growth plans that align with capital and long range strategic financial plans to support access and affordability. Works with stakeholders to prioritize and execute plans supporting market leadership and growth objectives in short, mid and long-term horizons.

2. Develops and implements market growth initiatives that align with business objectives, drive new growth, align with merger/acquisition efforts, and optimize profitability.

3. Partners with Finance in evaluating portfolio asset performance, strengths, weaknesses, and competitive landscape to identify service and market optimization.

4. Organizes annual plans and ensures alignment of market growth initiatives with budget and capital planning.

**_Action Plan Development & Management_**

5. Builds and maintains relationships with internal and external stakeholders to create a collaborative environment, support One Team planning efforts, ensure needed resource allocation, and leverage local relationships in supporting growth initiatives.

6. Serves as a key member of Capital Allocation Review Team (CART), Financial Planning & Budgeting Committee (FPA), and Market Growth Team (MGT).

7. Represents Banner externally and meets regularly with strategic partners, including market economic development, real estate and business leaders to understand strategic needs and opportunities.

**_Competitive Intelligence_**

8. Develops and supports effective tracking processes to review Banner’s market position and environmental opportunities and threats and their potential to disrupt Banner business. Assesses strengths, weaknesses, threats and opportunities in markets and submarkets.

9. Creates consistent process to review and align Banner’s portfolio of services in key markets and submarkets.

**_Market Intelligence & Data Analytics_**

10. Leverages market intelligence regarding competitors, customers, and emerging trends to produce actionable insights and strategies.

11. Uses data driven approaches to assess market threats and opportunities in consideration of Banner’s strengths and weaknesses. Identifies appropriate data sources and any gaps. Develops dashboards and scorecards proactively monitoring and assessing utilization, capacity, and performance optimization opportunities.

12. Partners with Operations in the development and review of plans and business cases specific to ambulatory, community and academic delivery, medical group, and service line initiatives. Identifies and leverages systems and tools to provide analysis and recommendations in developing market networks.

MINIMUM QUALIFICATIONS

Strong knowledge of healthcare operations as normally obtained through the completion of a Master’s Degree in Business, Health Services Administration, or a related field and ten years of progressively responsible managerial experience in applicable area(s) of position responsibility, including a minimum of five years management level experience within a major health care organization or health system setting. Experience working in a large, highly matrixed, integrated delivery system.

Proven track record of driving growth and performance outcomes, as well as accomplishing organizational goals. Experience anticipating and responding to the needs of internal and external customers. Proven experience in leading fiscally sound, profitable, efficient, and responsible operations for a large multi-faceted division. Strong financial, planning and business acumen. Knowledge of budgeting and forecasting methodologies. Skilled in effectively engaging management level staff, employees, and stakeholders in order to build partnerships, achieve strategic initiatives, and attain organizational goals; constructing new and innovative solutions for complex and varying problems and situations; mentoring and coaching management level staff by providing open and honest feedback that results in enhanced performance outcomes; developing and implementing strategic goals and initiatives that demonstrate a strong commitment to organizational success; effectively allocating resources in order to accomplish organizational goals; quickly assessing and assimilating organizational and industry financial dynamics in order to make appropriate decisions and act quickly on new initiatives; negotiating win-win scenarios with outside vendors/partners while representing the organization in the best possible light; developing collaborative relationships with internal and/or external strategic partners and/or other applicable parties. Excellent human relations, organizational and communication skills are essential. Leadership style and characteristics necessary to effectively perform in this role include: strong work ethic; results-oriented; persuasive; motivational; able to make rational decisions in difficult situations; inspirational; honorable; confident; systems-thinker; innovative; life-long learner; courageous; high-energy; integrity; collaborator; ability to work with teams; good listening; nonvolatile; values multiple disciplines; community visibility and leadership; and passionate about continuously improving and providing high quality care and service excellence to patients, families, employees and physicians.

PREFERRED QUALIFICATIONS

MBA/CPA/HFMA preferred.

Additional related education and/or experience preferred.

**EEO Statement:**

EEO/Female/Minority/Disability/Veterans (https://www.bannerhealth.com/careers/eeo)

Our organization supports a drug-free work environment.

**Privacy Policy:**

Privacy Policy (https://www.bannerhealth.com/about/legal-notices/privacy)

EOE/Female/Minority/Disability/Veterans

Banner Health supports a drug-free work environment.

Banner Health complies with applicable federal and state laws and does not discriminate based on race, color, national origin, religion, sex, sexual orientation, gender identity or expression, age, or disability

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Job Details


Industry

Health Sciences

Employment Type

Full Time

Number of openings

N/A


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